Marc Mazodier

7 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-9836-8564

ESSEC Business School, Cergy, France

Publications

• The positive effects of integrated advertising, featuring diverse ensembles, on societal identification and mainstream brand value — Journal of the Academy of Marketing Science 2025
• Why advertisers should embrace event typicality and maximize leveraging of major events — Journal of the Academy of Marketing Science 2024
• The Color of Support: The Effect of Sponsor–Team Visual Congruence on Sponsorship Performance — Journal of Marketing 2019
• Making Warnings about Misleading Advertising and Product Recalls more Effective: An Implicit Attitude Perspective — Journal of Marketing Research 2018
• The Long Reach of Sponsorship: How Fan Isolation and Identification Jointly Shape Sponsorship Performance — Journal of Marketing 2018
• Are sponsorship announcements good news for the shareholders? Evidence from international stock exchanges — Journal of the Academy of Marketing Science 2013
• Achieving brand loyalty through sponsorship: the role of fit and self-congruity — Journal of the Academy of Marketing Science 2012