Marcel F. Lukas

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-7515-8062

Publications

• The Influence of Budgets on Consumer Spending — Journal of Consumer Research 2023
• Understanding and Neutralizing the Expense Prediction Bias: The Role of Accessibility, Typicality, and Skewness — Journal of Marketing Research 2022