Marcus Da Cunha Jr

7 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-2491-247X

Publications

• Rejoinder: “Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence” — Marketing Science 2025
• Love Leads to Action: Short-Term Mating Mindset Mitigates the Status-Quo Bias by Enhancing Promotion Focus — Journal of Consumer Psychology 2020
• Strategic Information Transmission in Peer-to-Peer Lending Markets — Journal of Marketing 2018
• Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence — Marketing Science 2015 (name-matched, not ORCID-linked)
• When do Chief Marketing Officers Affect Firm Value? A Customer Power Explanation — Journal of Marketing Research 2010
• Asymmetries in the Sequential Learning of Brand Associations: Implications for the Early Entrant Advantage — Journal of Consumer Research 2009
• journals.sagepub.com — Journal of Marketing