Maria A. Rodas

7 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-7211-2106

University of Illinois Urbana-Champaign Gies College of Business

Publications

• Order Matters: Rating Service Professionals First Reduces Tipping Amount — Journal of Marketing 2023
• Building Brands for the Emerging Bicultural Market: The Appeal of Paradox Brands — Journal of Consumer Research 2021
• The Secrecy Effect: Secret Consumption Increases Women’s Product Evaluations and Choice — Journal of Consumer Research 2020
• Generosity without borders: The interactive effect of spatial distance and donation goals on charitable giving — Organizational Behavior and Human Decision Processes 2020
• A Path to More Enduring Happiness: Take a Detour from Specific Emotional Goals — Journal of Consumer Psychology 2018
• Tightness–looseness: Implications for consumer and branding research — Journal of Consumer Psychology 2017
• Conforming conservatives: How salient social identities can increase donations — Journal of Consumer Psychology 2017