Marisabel Romero

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-6992-7184

Publications

• Are “10 Grams of Protein” Better than “Ten Grams of Protein”? How Digits versus Number Words Influence Consumer Judgments — Journal of Consumer Research 2025
• The Power of a Star Rating: Differential Effects of Customer Rating Formats on Magnitude Perceptions and Consumer Reactions — Journal of Marketing Research 2024
• Mapping Time: How the Spatial Representation of Time Influences Intertemporal Choices — Journal of Marketing Research 2019
• Costly Curves: How Human-Like Shapes Can Increase Spending — Journal of Consumer Research 2017
• Healthy-Left, Unhealthy-Right: Can Displaying Healthy Items to the Left (versus Right) of Unhealthy Items Nudge Healthier Choices? — Journal of Consumer Research 2016