Marissa Sharif

13 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-7910-7000

University of Pennsylvania

Publications

• Corrigendum to “The motivating power of streaks: Increasing persistence is as easy as 1, 2, 3” [Organ. Behav. Hum. Decis. Process. 187 (2025) 104391] — Organizational Behavior and Human Decision Processes 2026
• The Confirmation Nudge: Prompts to Change or Confirm Initial Preferences Steer Consumer Choice — Journal of Consumer Research 2026
• Extremeness Aversion and Choice Set Composition: Exposure to Multiple Extreme Options Reduces Extremeness Aversion — Journal of Consumer Research 2026
• The motivating power of streaks: Increasing persistence is as easy as 1, 2, 3 — Organizational Behavior and Human Decision Processes 2025
• It’s the Effort That Counts: The Effect of Self-Control on Goal Progress Perceptions — Journal of Marketing Research 2023
• Down a Rabbit Hole: How Prior Media Consumption Shapes Subsequent Media Consumption — Journal of Marketing Research 2022
• Work-to-Unlock Rewards: Leveraging Goals in Reward Systems to Increase Consumer Persistence — Journal of Consumer Research 2022
• Nudging persistence after failure through emergency reserves — Organizational Behavior and Human Decision Processes 2021
• The effect of categories on relative encoding biases in memory-based judgments — Organizational Behavior and Human Decision Processes 2021
• Incentives Increase Relative Positivity of Review Content and Enjoyment of Review Writing — Journal of Marketing Research 2021
• The Effect of Categorization on Goal Progress Perceptions and Motivation — Journal of Consumer Research 2020
• The Benefits of Emergency Reserves: Greater Preference and Persistence for Goals that Have Slack with a Cost — Journal of Marketing Research 2017
• The Effect of Relative Encoding on Memory-Based Judgments — Psychological Science 2016