Marius Luedicke

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-3032-157X

WU (Vienna University of Business and Economics)

Publications

• Why Online Consumption Communities Brutalize — Journal of Consumer Research 2024
• Almost Equal: Consumption under Fragmented Stigma — Journal of Consumer Research 2022
• Charismatic Entrainment: How Brand Leaders and Consumers Co-Create Charismatic Authority in the Marketplace — Journal of Consumer Research 2021
• Indigenes’ Responses to Immigrants’ Consumer Acculturation: A Relational Configuration Analysis — Journal of Consumer Research 2015
• Consumer Identity Work as Moral Protagonism: How Myth and Ideology Animate a Brand-Mediated Moral Conflict — Journal of Consumer Research 2010