Mark I. Alpert

8 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-9659-7889

University of Texas

Publications

• A Customer-oriented Approach for Determining Market Structures — Journal of Marketing 1984
• Response—On Establishing a Dialogue in Television Viewing Research — Marketing Science 1984
• An Audience Flow Model of Television Viewing Choice — Marketing Science 1984
• “Fitting Branch Locations, Performance Standards, and Marketing Strategies”: A Clarification — Journal of Marketing 1974
• Book Review: Market Segmentation — Journal of Marketing 1973
• On the Interpretation of Canonical Analysis — Journal of Marketing Research 1972
• Personality and the Determinants of Product Choice — Journal of Marketing Research 1972
• Identification of Determinant Attributes: A Comparison of Methods — Journal of Marketing Research 1971