Markus Blut

7 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-0436-6846

Publications

• Influencer marketing effectiveness: A meta-analytic review — Journal of the Academy of Marketing Science 2025
• Effectiveness of engagement initiatives across engagement platforms: A meta-analysis — Journal of the Academy of Marketing Science 2023
• Meta-Analysis of the Unified Theory of Acceptance and Use of Technology (UTAUT): Challenging its Validity and Charting a Research Agenda in the Red Ocean — Journal of the Association for Information Systems 2022 (name-matched, not ORCID-linked)
• Understanding anthropomorphism in service provision: a meta-analysis of physical robots, chatbots, and other AI — Journal of the Academy of Marketing Science 2021
• Technology readiness: a meta-analysis of conceptualizations of the construct and its impact on technology usage — Journal of the Academy of Marketing Science 2020
• Impulse buying: a meta-analytic review — Journal of the Academy of Marketing Science 2020
• Consequences of customer loyalty to the loyalty program and to the company — Journal of the Academy of Marketing Science 2012