Martin Eisend

16 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-2564-6417

Publications

• A Meta-Analysis of Product Visual Aesthetics — Journal of Marketing 2026
• A meta-analysis of the effectiveness of social media influencers: Mechanisms and moderation — Journal of the Academy of Marketing Science 2025
• How Much Have We Learned about Consumer Research? A Meta-Meta-Analysis — Journal of Consumer Research 2024
• Caffeine’s Effects on Consumer Spending — Journal of Marketing 2023
• Persuasion Knowledge in the Marketplace: A Meta-Analysis — Journal of Consumer Psychology 2022
• The dynamic nature of marketing constructs — Journal of the Academy of Marketing Science 2021
• Explaining Viral CSR Message Propagation in Social Media: The Role of Normative Influences — Journal of Business Ethics 2021
• A Meta-Analysis of When and How Advertising Creativity Works — Journal of Marketing 2020
• Morality Effects and Consumer Responses to Counterfeit and Pirated Products: A Meta-analysis — Journal of Business Ethics 2019
• Explaining Digital Piracy: A Meta-Analysis — Information Systems Research 2019
• Buyers’ perceived switching costs and switching: a meta-analytic assessment of their antecedents — Journal of the Academy of Marketing Science 2014
• The influence of knowledge-based resources and business scholars’ internationalization strategies on research performance — Research Policy 2014
• The effectiveness of publicity versus advertising: a meta-analytic investigation of its moderators — Journal of the Academy of Marketing Science 2011
• A meta-analysis of gender roles in advertising — Journal of the Academy of Marketing Science 2010
• A meta-analysis of humor in advertising — Journal of the Academy of Marketing Science 2009
• journals.sagepub.com — Journal of Marketing