Martin Meißner

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-3574-4283

Zeppelin University, 88045 Friedrichshafen, Germany

Publications

• Eye-Tracking-Based Classification of Information Search Behavior Using Machine Learning: Evidence from Experiments in Physical Shops and Virtual Reality Shopping Environments — Information Systems Research 2020
• Shopping in Virtual Reality Stores: The Influence of Immersion on System Adoption — Journal of Management Information Systems 2019
• Eye Tracking Reveals Processes that Enable Conjoint Choices to Become Increasingly Efficient with Practice — Journal of Marketing Research 2016
• Measuring Consumer Preferences for Complex Products: A Compositional Approach BasedonPaired Comparisons — Journal of Marketing Research 2010