Martin Natter

8 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-3365-8197

University of Zurich

Publications

• How Insurance Prices Affect Consumers’ Purchase Decisions: Insurance Price as a Risk Signal — Journal of Marketing Research 2025
• Practice Prize Winner—ECO: Entega’s Profitable New Customer Acquisition on Online Price Comparison Sites — Marketing Science 2015
• The Impact of Buy-Now Features in Pay-per-Bid Auctions — Journal of Management Information Systems 2014
• Geographical Information Systems–Based Marketing Decisions: Effects of Alternative Visualizations on Decision Quality — Journal of Marketing 2010
• Pay what you Want: A New Participative Pricing Mechanism — Journal of Marketing 2009
• Practice Prize Report—Planning New Tariffs at tele.ring: The Application and Impact of an Integrated Segmentation, Targeting, and Positioning Tool — Marketing Science 2008
• Practice Prize Report—An Assortmentwide Decision-Support System for Dynamic Pricing and Promotion Planning in DIY Retailing — Marketing Science 2007
• The Effect of Incentive Schemes and Organizational Arrangements on the New Product Development Process — Management Science 2001