Martin Schreier

20 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0009-0002-2830-3559

Vienna University of Economics and Business

Publications

• The Open Design Effect — Journal of Marketing Research 2026
• Better Innovation for a Better World — Journal of Marketing 2025
• University Knowledge Inside: How and When University–Industry Collaborations Make New Products More Attractive to Consumers — Journal of Marketing 2024
• Paying Twice for Aesthetic Customization? The Negative Effect of Uniqueness on a Product's Resale Value — Journal of Marketing Research 2023
• Connecting to Place, People, and Past: How Products Make Us Feel Grounded — Journal of Marketing 2022
• Sales and Self: The Noneconomic Value of Selling the Fruits of One's Labor — Journal of Marketing 2022
• The Signal Value of Crowdfunded Products — Journal of Marketing Research 2021
• Innovation in the digital economy: a broader view of its scope, antecedents, and consequences — Journal of the Academy of Marketing Science 2021
• Making the World a Better Place: How Crowdfunding Increases Consumer Demand for Social-Good Products — Journal of Marketing Research 2021
• Customization in Luxury Brands: Can Valentino Get Personal? — Journal of Marketing Research 2020
• Earmarking Donations to Charity: Cross-cultural Evidence on Its Appeal to Donors Across 25 Countries — Management Science 2020
• The Self-Expressive Customization of a Product Can Improve Performance — Journal of Marketing Research 2017
• The Value of Marketing Crowdsourced New Products as Such: Evidence from Two Randomized Field Experiments — Journal of Marketing Research 2017
• The Handmade Effect: What's Love Got to Do with It? — Journal of Marketing 2015
• Why and When Consumers Prefer Products of User-Driven Firms: A Social Identification Account — Management Science 2015
• Integrating Problem Solvers from Analogous Markets in New Product Ideation — Management Science 2014
• All That is Users Might Not be Gold: How Labeling Products as User Designed Backfires in the Context of Luxury Fashion Brands — Journal of Marketing 2013
• The Innovation Effect of User Design: Exploring Consumers’ Innovation Perceptions of Firms Selling Products Designed by Users — Journal of Marketing 2012
• The “I Designed It Myself” Effect in Mass Customization — Management Science 2010
• The Psychological Effects of Empowerment Strategies on Consumers’ Product Demand — Journal of Marketing 2010