Martin Spann
19 catalog papers. Identity-linked publications and additional name matches are distinguished below.
ORCID: 0000-0003-4645-3913
Ludwig-Maximilians-Universität München
Publications
- Mobile Push vs. Pull Targeting and Geo-Conquesting — Information Systems Research 2025
- The idea marketplace: Diversity, social capital, and innovation — Journal of the Academy of Marketing Science 2025
- Rejoinder on “Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube” — Marketing Science 2024
- Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube — Marketing Science 2024
- Frontiers: The Effect of an Ad Ban on Retailer Sales: Insights from a Natural Experiment — Marketing Science 2024
- Reproducibility inManagement Science — Management Science 2024
- Effectiveness of Location-Based Advertising and the Impact of Interface Design — Journal of Management Information Systems 2020
- Behavioral biases in marketing — Journal of the Academy of Marketing Science 2020
- Pre-release consumer buzz — Journal of the Academy of Marketing Science 2018
- Skimming or Penetration? Strategic Dynamic Pricing for New Products — Marketing Science 2015
- Pay What You Wantas a Marketing Strategy in Monopolistic and Competitive Markets — Management Science 2015
- Erratum to “Optimal Reverse-Pricing Mechanisms” by Martin Spann, Robert Zeithammer, and Gerald Häubl — Marketing Science 2015
- Research Note—Can’t Buy Me Love…Or Can I? Social Capital Attainment Through Conspicuous Consumption in Virtual Environments — Information Systems Research 2015
- Price Discrimination in E-Commerce? An Examination of Dynamic Pricing in Name-Your-Own Price Markets1 — Management Information Systems Quarterly 2011 (name-matched, not ORCID-linked)
- Optimal Reverse-Pricing Mechanisms — Marketing Science 2010
- Pay what you Want: A New Participative Pricing Mechanism — Journal of Marketing 2009
- The Impact of Information Diffusion on Bidding Behavior in Secret Reserve Price Auctions — Information Systems Research 2008
- Does the Internet Promote Better Consumer Decisions? The Case of Name-Your-Own-Price Auctions — Journal of Marketing 2006
- Internet-Based Virtual Stock Markets for Business Forecasting — Management Science 2003