Mary Gilly
19 catalog papers. Identity-linked publications and additional name matches are distinguished below.
ORCID: 0000-0002-4229-0814
Paul Merage School of Business, University of California, Irvine, USA
Publications
- Trying not to spend — Journal of the Academy of Marketing Science 2025
- Cultural Competence and Cultural Compensatory Mechanisms in Binational Households — Journal of Marketing 2014
- Employees as internal audience: how advertising affects employees’ customer focus — Journal of the Academy of Marketing Science 2010
- Gender differences in the pricing of professional services: Implications for income and customer relationships — Organizational Behavior and Human Decision Processes 2009
- Consumer Identity Renaissance: The Resurgence of Identity-Inspired Consumption in Retirement — Journal of Consumer Research 2009
- Gaining Compliance and Losing Weight: The Role of the Service Provider in Health Care Services — Journal of Marketing 2004
- We Are What We Post? Self-Presentation in Personal Web Space — Journal of Consumer Research 2003
- Marketer Acculturation: The Changer and the Changed — Journal of Marketing 1999
- Advertising's Internal Audience — Journal of Marketing 1998
- Explorations of National Culture and Word-of-Mouth Referral Behavior in the Purchase of Industrial Services in the United States and Japan — Journal of Marketing 1998
- A dyadic study of interpersonal information search — Journal of the Academy of Marketing Science 1998
- Book Review: Consumption Values and Market Choices: Theory and Applications — Journal of Marketing Research 1992
- Information Processing and Problem Solving: The Migration of Problems Through Formal Positions and Networks of Ties — Academy of Management Journal 1991
- Book Review: Research in Health Care Settings — Journal of Marketing Research 1989
- Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States — Journal of Marketing 1988
- Book Review: Consumer Behavior and Energy Policy — Journal of Marketing Research 1985
- The Elderly Consumer and Adoption of Technologies — Journal of Consumer Research 1985
- Post-Purchase Consumer Processes and the Complaining Consumer — Journal of Consumer Research 1982
- The Effect of Promotional Techniques on Purchase of Preventive Dental Care — Journal of Consumer Research 1979