Mary Caravella

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-8019-9774

Department of Marketing, University of Connecticut

Publications

• Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time — Journal of Marketing 2012
• More than Fit: Brand Extension Authenticity — Journal of Marketing Research 2012
• The impact of internet exchanges on business-to-business distribution — Journal of the Academy of Marketing Science 2002