Masakazu Ishihara

8 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-0368-1705

Stern School of Business, New York University, New York, New York 10012

Publications

• Evaluating the Effect of Soda Taxes Using a Dynamic Model of Rational Addiction — Management Science 2026
• An empirical study of scarcity marketing strategies: Limited-time products with umbrella branding in the beer market — Journal of the Academy of Marketing Science 2023
• Strategic entrepreneurship's dynamic tensions: Converging (diverging) effects of experience and networks on market entry timing and entrant performance — Journal of Business Venturing 2020
• Dynamic Demand for New and Used Durable Goods Without Physical Depreciation: The Case of Japanese Video Games — Marketing Science 2019
• Optimal Distinctiveness in the Console Video Game Industry: An Exemplar-Based Model of Proto-Category Evolution — Organization Science 2018
• Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling — Journal of Marketing Research 2015
• Overcoming the Illegitimacy Discount: Cultural Entrepreneurship in the US Feature Film Industry — Organization Studies 2013
• Measuring the Informative and Persuasive Roles of Detailing on Prescribing Decisions — Management Science 2012