Mathew S. Isaac

17 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-3182-1341

Seattle University

Publications

• First In, First Out? How Debt Age Affects Debt Prepayment Decisions — Journal of Marketing Research 2026
• Units or Pounds? How Anchoring on Salient Price Information Influences Perceptions of Product Value — Journal of Marketing Research 2025
• Brand extension failure and parent brand penalty: The role of implicit theories — Journal of Consumer Psychology 2024
• The easy addendum effect: When doing more seems less effortful — Journal of Applied Psychology 2023
• Bracing for the sting of disposal: Product purgatories encourage mental simulation of the disposal process — Journal of Consumer Psychology 2023
• The Round-Number Advantage in Consumer Debt Payoff — Journal of Consumer Psychology 2021
• Construal Matching in Online Search: Applying Text Analysis to Illuminate the Consumer Decision Journey — Journal of Marketing Research 2021
• Format Neglect: How the Use of Numerical Versus Percentage Rank Claims Influences Consumer Judgments — Journal of Marketing 2018
• Beyond Skepticism: Can Accessing Persuasion Knowledge Bolster Credibility? — Journal of Consumer Research 2017
• The sleeper framing effect: The influence of frame valence on immediate and retrospective judgments† — Journal of Consumer Psychology 2016
• Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption — Journal of Consumer Research 2016
• Is Top 10 Better than Top 9? The Role of Expectations in Consumer Response to Imprecise Rank Claims — Journal of Marketing Research 2016
• The Top-Ten Effect: Consumers' Subjective Categorization of Ranked Lists — Journal of Consumer Research 2014
• Judging a Part by the Size of Its Whole: The Category Size Bias in Probability Judgments — Journal of Consumer Research 2014
• Finding a Home for Products We Love: How Buyer Usage Intent Affects the Pricing of Used Goods — Journal of Marketing 2012
• The visual moderation effect: How the representation of loyalty reward progress affects consumer judgments and behaviors — Journal of the Academy of Marketing Science
• Invisible Rankings: When Do Consumers Assume Best-to-Worst Ordinality When Choosing from an Unnumbered List? — Journal of Consumer Research