Matthew D. Rocklage

7 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-9902-2773

Publications

• The Trajectory of Confidence: Experience, Certainty, and Consumer Choice — Journal of Marketing Research 2026
• Beyond Sentiment: The Value and Measurement of Consumer Certainty in Language — Journal of Marketing Research 2023
• Expression Modalities: How Speaking Versus Writing Shapes Word of Mouth — Journal of Consumer Research 2022
• Attitudes Based on Feelings: Fixed or Fleeting? — Psychological Science 2021
• Emotionally Numb: Expertise Dulls Consumer Experience — Journal of Consumer Research 2021
• The Enhancing Versus Backfiring Effects of Positive Emotion in Consumer Reviews — Journal of Marketing Research 2020
• Persuasion, Emotion, and Language: The Intent to Persuade Transforms Language via Emotionality — Psychological Science 2018