Matti Jaakkola

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-6033-6951

Publications

• Strategic Change Capability in Marketing Organizations: Conceptualization, Scale Development, and Validation — Journal of Marketing 2026
• What Counts versus what can be Counted: The Complex Interplay of Market Orientation and Marketing Performance Measurement — Journal of Marketing 2016