Maura Scott

22 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-0807-4517

Arizona State University

Publications

• Cementing JM's Impact on the Marketing Ecosystem: Advancing Big Ideas — Journal of Marketing 2026
• Cementing JM’s Impact on the Marketing Ecosystem: Empirical Execution — Journal of Marketing 2026
• Cobotic service teams and power dynamics: Understanding and mitigating unintended consequences of human-robot collaboration in healthcare services — Journal of the Academy of Marketing Science 2025
• The Prosocial Ambassador Effect: Adopting an Ambassador Role Increases Sustainable Behavior — Journal of Marketing 2025
• “We could be heroes”: Reflections on reimagining marketing strategies for a better world — Journal of the Academy of Marketing Science 2025
• Understanding Unitized Food Choice: The Role of Social Context and Marketing Factors in Mitigating Overconsumption — Journal of Marketing Research 2025
• Revealing and Mitigating Racial Bias and Discrimination in Financial Services — Journal of Marketing Research 2024
• People, Peace, Prosperity, and the Planet: A Journey toward Sustainable Development in Consumer Research — Journal of Consumer Research 2024
• Consumer vulnerability dynamics and marketing: Conceptual foundations and future research opportunities — Journal of the Academy of Marketing Science 2024
• You want to sell this to me twice!? How perceptions of betrayal may undermine internal product upgrades — Journal of the Academy of Marketing Science 2023
• Friend or foe? Can anthropomorphizing self-tracking devices backfire on marketers and consumers? — Journal of the Academy of Marketing Science 2023
• Diversity, Equity, and Inclusion (DEI) in the Journal of Consumer Research: A Curation and Research Agenda — Journal of Consumer Research 2022
• Reimagining marketing strategy: driving the debate on grand challenges — Journal of the Academy of Marketing Science 2022
• Marketing, Through the Eyes of the Stigmatized — Journal of Marketing Research 2021
• Improving Financial Inclusion through Communal Financial Orientation: How Financial Service Providers Can Better Engage Consumers in Banking Deserts — Journal of Consumer Psychology 2020
• Service Robots Rising: How Humanoid Robots Influence Service Experiences and Elicit Compensatory Consumer Responses — Journal of Marketing Research 2019
• The marketing of love: how attachment styles affect romantic consumption journeys — Journal of the Academy of Marketing Science 2019
• “So Cute I Could Eat It Up”: Priming Effects of Cute Products on Indulgent Consumption — Journal of Consumer Research 2014
• The flip side of vanity sizing: How consumers respond to and compensate for larger than expected clothing sizes† — Journal of Consumer Psychology 2014
• The Effect of Goal Specificity on Consumer Goal Reengagement — Journal of Consumer Research 2013
• Judging the Book by Its Cover? how Consumers Decode Conspicuous Consumption Cues in Buyer–Seller Relationships — Journal of Marketing Research 2013
• The Effects of Reduced Food Size and Package Size on the Consumption Behavior of Restrained and Unrestrained Eaters — Journal of Consumer Research 2008