Maureen Morrin
23 catalog papers. Identity-linked publications and additional name matches are distinguished below.
ORCID: 0000-0002-2113-1793
Rutgers University Camden
Publications
- Mitigation in Marketing: Concept, Definition, and Scope — Journal of Marketing Research 2024
- A Manuscript's Journey Through Peer Review: Insights from Almost 3,000 Editorial Decisions at the Journal of Marketing Research — Journal of Marketing Research 2023
- On the Other Hand…: Enhancing Promotional Effectiveness with Haptic Cues — Journal of Marketing Research 2020 (name-matched, not ORCID-linked)
- From Glossy to Greasy: The Impact of Learned Associations on Perceptions of Food Healthfulness — Journal of Consumer Psychology 2020
- R-E-S-P-E-C-T Find out what my name means to me: The effects of marketplace misidentification on consumption — Journal of Consumer Psychology 2017
- The Cool Scent of Power: Effects of Ambient Scent on Consumer Preferences and Choice Behavior — Journal of Marketing 2015
- Does it pay to beat around the bush? The case of the obfuscating salesperson† — Journal of Consumer Psychology 2015
- Smellizing Cookies and Salivating: A Focus on Olfactory Imagery — Journal of Consumer Research 2014
- Investing for Retirement: The Moderating Effect of Fund Assortment Size on the 1/N Heuristic — Journal of Marketing Research 2012
- Is scent-enhanced memory immune to retroactive interference? — Journal of Consumer Psychology 2011
- Product Scent and Memory — Journal of Consumer Research 2010
- Exploring the superadditive effects of scent and pictures on verbal recall: An extension of dual coding theory† — Journal of Consumer Psychology 2010
- The Impact of Outcome Elaboration on Susceptibility to Contextual and Presentation Biases — Journal of Marketing Research 2009 (name-matched, not ORCID-linked)
- Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues — Journal of Consumer Research 2008
- Understanding Voter Vengeance — Journal of Consumer Psychology 2007
- Determinants of Trademark Dilution — Journal of Consumer Research 2006
- Does it Make Sense to Use Scents to Enhance Brand Memory? — Journal of Marketing Research 2003
- Outraged Consumers: Getting Even at the Expense of Getting a Good Deal — Journal of Consumer Psychology 2003
- Taking Stock of Stockbrokers: Exploring Momentum versus Contrarian Investor Strategies and Profiles — Journal of Consumer Research 2002
- Mapping Attitude Formation as a Function of Information Input: Online Processing Models of Attitude Formation — Journal of Consumer Psychology 2002
- ComparingJournal of Consumer PsychologyandJournal of Consumer Research — Journal of Consumer Psychology 2002
- The Impact of Brand Extensions on Parent Brand Memory Structures and Retrieval Processes — Journal of Marketing Research 1999
- Visual Plant Imagery and Property Valuation: A Descriptive Analysis — Marketing Science