May Lwin

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-1832-8242

Publications

• Is scent-enhanced memory immune to retroactive interference? — Journal of Consumer Psychology 2011
• Consumer Perceptions of the Antecedents and Consequences of Corporate Social Responsibility — Journal of Business Ethics 2011
• Exploring the superadditive effects of scent and pictures on verbal recall: An extension of dual coding theory† — Journal of Consumer Psychology 2010
• Product Scent and Memory — Journal of Consumer Research 2010
• Consumer online privacy concerns and responses: a power–responsibility equilibrium perspective — Journal of the Academy of Marketing Science 2007