Mayukh Dass
3 catalog papers. Identity-linked publications and additional name matches are distinguished below.
ORCID: 0000-0002-7755-746X
Publications
- The time-varying effects of rhetorical signals in crowdfunding campaigns — Journal of the Academy of Marketing Science 2024
- A theoretical model of the formation and dissolution of emerging market international marketing alliances — Journal of the Academy of Marketing Science 2020
- Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing — Journal of the Academy of Marketing Science 2016