David Mazursky

15 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-3454-0518

School of Business Administration, The Hebrew University, Jerusalem, Israel; Bocconi University, Milan, Italy

Publications

• Effects of product type and contextual cues on eliciting naive theories of popularity and exclusivity — Journal of Consumer Psychology 2014 (name-matched, not ORCID-linked)
• A dual-process model of brand extension: Taxonomic feature-based and thematic relation-based similarity independently drive brand extension evaluation — Journal of Consumer Psychology 2012 (name-matched, not ORCID-linked)
• How successful would a phone-pillow be: Using dual process theory to predict the success of hybrids involving dissimilar products† — Journal of Consumer Psychology 2009 (name-matched, not ORCID-linked)
• Financial constraints in innovation projects: When is less more? — Research Policy 2008 (name-matched, not ORCID-linked)
• Taking Stock of Stockbrokers: Exploring Momentum versus Contrarian Investor Strategies and Profiles — Journal of Consumer Research 2002 (name-matched, not ORCID-linked)
• The Idea Itself and the Circumstances of Its Emergence as Predictors of New Product Success — Management Science 2001 (name-matched, not ORCID-linked)
• In the Aftermath of Invalidation: Shaping Judgment Rules on Learning That Previous Information Was Invalid — Journal of Consumer Psychology 1999 (name-matched, not ORCID-linked)
• Toward Identifying the Inventive Templates of New Products: A Channeled Ideation Approach — Journal of Marketing Research 1999 (name-matched, not ORCID-linked)
• The Fundamental Templates of Quality Ads — Marketing Science 1999 (name-matched, not ORCID-linked)
• Does a Surprising Outcome Reinforce or Reverse the Hindsight Bias?, — Organizational Behavior and Human Decision Processes 1997 (name-matched, not ORCID-linked)
• “I Knew It All Along” Under All Conditions? or Possibly “I Could Not Have Expected It to Happen” Under Some Conditions?: Comments on Mark and Mellor (1994) — Organizational Behavior and Human Decision Processes 1996 (name-matched, not ORCID-linked)
• Conditions Facilitating Successful Discounting in Consumer Decision Making — Journal of Consumer Research 1990 (name-matched, not ORCID-linked)
• “I could never have expected it to happen”: The reversal of the hindsight bias — Organizational Behavior and Human Decision Processes 1990 (name-matched, not ORCID-linked)
• The Effects of Advertisement Encoding on the Failure to Discount Information: Implications for the Sleeper Effect — Journal of Consumer Research 1988 (name-matched, not ORCID-linked)
• A Longitudinal Assessment of Consumer Satisfaction/Dissatisfaction: The Dynamic Aspect of the Cognitive Process — Journal of Marketing Research 1983 (name-matched, not ORCID-linked)