Gary McClelland

6 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-7652-7007

Department of Psychology and Neuroscience, University of Colorado—Boulder, United States

Publications

• Median splits, Type II errors, and false–positive consumer psychology: Don't fight the power — Journal of Consumer Psychology 2015
• Spotlights, Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated Regression — Journal of Marketing Research 2013
• Negative Consequences of Dichotomizing Continuous Predictor Variables — Journal of Marketing Research 2003
• Misleading Heuristics and Moderated Multiple Regression Models — Journal of Marketing Research 2001
• Effects of choice task on attribute memory — Organizational Behavior and Human Decision Processes 1987
• Measuring the relative importance of utilitarian and egalitarian values: A study of individual differences about fair distribution — Journal of Applied Psychology 1980