Mehdi Mourali

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-9969-3892

University of Calgary

Publications

• Misperception of Multiple Risks in Medical Decision-Making — Journal of Consumer Research 2023
• Consumer Adoption of New Products: Independent versus Interdependent Self-Perspectives — Journal of Marketing 2014
• The Dual Role of Power in Resisting Social Influence — Journal of Consumer Research 2013
• Regulatory fit from attribute-based versus alternative-based processing in decision making — Journal of Consumer Psychology 2009
• Compromise and Attraction Effects under Prevention and Promotion Motivations — Journal of Consumer Research 2007