Meilin Gu

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-0974-970X

Department of Information Systems, W. P. Carey School of Business, Arizona State University Tempe, AZ, U.S.A.

Publications

• Behind Privacy Labels: Data Tracking and Advertising Competition on App Platforms — Management Information Systems Quarterly 2025 (name-matched, not ORCID-linked)
• Navigating Platform-Led Affiliate Marketing: Implications for Content Creation and Platform Profitability — Information Systems Research 2025