Melissa Cinelli

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-8641-9544

University of Mississippi

Publications

• Keeping It Real: How Perceived Brand Authenticity Affects Product Perceptions — Journal of Consumer Psychology 2020
• How Does Brand Age Influence Consumer Attitudes Toward a Firm’s Unethical Behavior? — Journal of Business Ethics 2019
• Benefitting a few at the expense of many? Exclusive promotions and their impact on untargeted customers — Journal of the Academy of Marketing Science 2019
• The Desire for Consumption Knowledge — Journal of Consumer Research 2013