Meng Zhu

8 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-7519-4124

John Hopkins University, Baltimore, MD, USA

Publications

• The effects of scarcity on consumer decision journeys — Journal of the Academy of Marketing Science 2019
• The Mere Deadline Effect: Why More Time Might Sabotage Goal Pursuit — Journal of Consumer Research 2019
• Hedonic Contrast Effects Are Larger When Comparisons Are Social — Journal of Consumer Research 2019
• The Mere Urgency Effect — Journal of Consumer Research 2018
• Creating When You Have Less: The Impact of Resource Scarcity on Product Use Creativity — Journal of Consumer Research 2016
• Scarcity Polarizes Preferences: The Impact on Choice among Multiple Items in a Product Class — Journal of Marketing Research 2015
• The Double-Edged Sword of Signaling Effectiveness: When Salient Cues Curb Postpurchase Consumption — Journal of Marketing Research 2012
• When Trade-Offs Matter: The Effect of Choice Construal on Context Effects — Journal of Marketing Research 2011