Mengyao Fu

1 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-7780-8049

Department of Information Systems and Business Analytics, Deakin University, 221 Burwood Highway, Burwood, Victoria, Melbourne, 3125, Australia; Department of Information Systems, City University of Hong Kong, 83 Tat Chee Ave, Kowloon Tong, Hong Kong, China

Publications

• Turning the wheels of engagement: Evidence from entertainment live streaming — Journal of the Academy of Marketing Science 2025