Mercedes Esteban-Bravo

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-5497-2583

Department of Business Administration, Universidad Carlos III de Madrid, 28903 Getafe, Madrid, Spain

Publications

• Can Retail Sales Volatility be Curbed Through Marketing Actions? — Marketing Science 2017
• Valuing Customer Portfolios with Endogenous Mass and Direct Marketing Interventions Using a Stochastic Dynamic Programming Decomposition — Marketing Science 2014