Meyrav Shoham

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-8069-9445

Tel Aviv University

Publications

• Search or Scroll: How Credibility versus Likability Premiums Shape Consumers’ Following Decisions — Journal of Consumer Research 2026
• Mind the Gap: How Smaller Numerical Differences Can Increase Product Attractiveness — Journal of Consumer Research 2018
• Positively useless: irrelevant negative information enhances positive impressions† — Journal of Consumer Psychology 2017