Michael Stanko

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-9177-4121

North Carolina State University

Publications

• Brand-generated social media content and its differential impact on loyalty program members — Journal of the Academy of Marketing Science 2022
• Toward a better understanding of crowdfunding, openness and the consequences for innovation — Research Policy 2017
• Toward a Theory of Remixing in Online Innovation Communities — Information Systems Research 2016
• Demand-side inertia factors and their benefits for innovativeness — Journal of the Academy of Marketing Science 2013