Michael Wiles

13 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-3680-9912

W. P. Carey School of Business, Arizona State University, Mail Code 4106, Tempe, AZ, 85287-4106, USA

Publications

• Designed for growth: Product design capability, sales growth, and the contingent role of marketing, R&D, and operations capabilities — Journal of the Academy of Marketing Science 2025
• Chief marketing officer pay: The revenue growth consequences of employing internal and external benchmarks — Journal of the Academy of Marketing Science 2025
• When Do Marketing Ideation Crowdsourcing Contests Create Shareholder Value? The Effect of Contest Design and Marketing Resource Factors — Journal of Marketing 2024
• A Longitudinal Examination of the Relationship Between National-Level Per Capita Advertising Expenditure and National-Level Life Satisfaction Across 76 Countries — Marketing Science 2024
• The effect of implementing chatbot customer service on stock returns: an event study analysis — Journal of the Academy of Marketing Science 2023
• Economic policy uncertainty and shareholder wealth: the role of marketing, operations, and R&D capabilities — Journal of the Academy of Marketing Science 2022
• Marketing experience of CEOs and corporate social performance — Journal of the Academy of Marketing Science 2022
• Trading on Up: An Examination of Factors Influencing the Degree of Upgrade: Evidence from Cash for Clunkers — Journal of Marketing 2019
• Shareholder value implications of service failures in triads: The case of customer information security breaches — Journal of Operations Management 2015
• The Impact of Brand Rating Dispersion on Firm Value — Journal of Marketing Research 2013
• The Effect of Brand Acquisition and Disposal on Stock Returns — Journal of Marketing 2012
• Stock Market Response to Regulatory Reports of Deceptive Advertising: The Moderating Effect of Omission Bias and Firm Reputation — Marketing Science 2010
• The Worth of Product Placement in Successful Films: An Event Study Analysis — Journal of Marketing 2009