Michael B. Menasco

6 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-7727-9500

Publications

• Multiattribute Dyadic Choice: Models and Tests — Journal of Marketing Research 1991
• Utility and Choice: An Empirical Study of Wife/Husband Decision Making — Journal of Consumer Research 1989
• On the Separability of Weights and Brand Values: Issues and Empirical Results — Journal of Consumer Research 1983
• Some Effects of Differing Information Processing Strategies on Husband-Wife Joint Decisions — Journal of Consumer Research 1979
• A Field Test of the Relationship between Cognitive Dissonance and State Anxiety — Journal of Marketing Research 1978
• Book Review — Journal of Marketing 1976