Michael Luchs

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-9015-5695

William & Mary

Publications

• Consumer Wisdom for Personal Well-Being and the Greater Good: Scale Development and Validation — Journal of Consumer Psychology 2021
• Consumer Wisdom: A Theoretical Framework of Five Integrated Facets — Journal of Consumer Psychology 2018
• “Yes, but this Other One Looks Better/Works Better”: How do Consumers Respond to Trade-offs Between Sustainability and Other Valued Attributes? — Journal of Business Ethics 2017
• The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference — Journal of Marketing 2010