Michael Gibbert

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-5483-6765

Lugano University, Communication Department, Via Giuseppe Buffi 13, 6904 Lugano, Switzerland

Publications

• A dual-process model of brand extension: Taxonomic feature-based and thematic relation-based similarity independently drive brand extension evaluation — Journal of Consumer Psychology 2012
• How successful would a phone-pillow be: Using dual process theory to predict the success of hybrids involving dissimilar products† — Journal of Consumer Psychology 2009
• What passes as a rigorous case study? — Strategic Management Journal 2008
• Financial constraints in innovation projects: When is less more? — Research Policy 2008