Michael Barone

23 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-1533-2676

University of Louisville, College of Business, Louisville, Kentucky, USA

Publications

• All for one or one for all? How power states affect consumer giving across charities — Journal of Consumer Psychology 2026
• The Challenge of Being a Challenger: Social Dominance Orientation Shapes the Impact of “Challenger vs. Leader” Comparisons — Journal of Consumer Psychology 2021
• Tis better to give than receive? How and when gender and residence-based segments predict choice of donation- versus discount-based promotions† — Journal of Consumer Psychology 2015
• How brand innovativeness creates advertising flexibility — Journal of the Academy of Marketing Science 2014
• The Innovator's License: A Latitude to Deviate from Category Norms — Journal of Marketing 2013
• Retailers’ Use of Partially Comparative Pricing: From Across-Category to Within-Category Effects — Journal of Marketing 2013
• How category advertising norms and consumer counter-conformity influence comparative advertising effectiveness — Journal of Consumer Psychology 2012
• Warm Glow or Cold, Hard Cash? Social Identity Effects on Consumer Choice for Donation versus Discount Promotions — Journal of Marketing Research 2011
• Does Exclusivity Always Pay Off? Exclusive Price Promotions and Consumer Response — Journal of Marketing 2010
• The effect of deal exclusivity on consumer response to targeted price promotions: A social identification perspective — Journal of Consumer Psychology 2010
• With suspicious (but happy) minds: Mood's ability to neutralize the effects of suspicion on persuasion — Journal of Consumer Psychology 2009
• Norm violations and the role of marketplace comparisons in positioning brands — Journal of the Academy of Marketing Science 2007
• The Interactive Effects of Mood and Involvement on Brand Extension Evaluations — Journal of Consumer Psychology 2005
• Consumer Response to Retailers’ Use of Partially Comparative Pricing — Journal of Marketing 2004
• Mood and Brand Extension Judgments: Asymmetric Effects for Desirable Versus Undesirable Brands — Journal of Consumer Psychology 2002
• The facilitating influence of consumer knowledge on the effectiveness of daily value reference information — Journal of the Academy of Marketing Science 2000
• The influence of cause-related marketing on consumer choice: Does one good turn deserve another? — Journal of the Academy of Marketing Science 2000
• The Influence of Positive Mood on Brand Extension Evaluations — Journal of Consumer Research 2000
• How and When Factual Ad Claims Mislead Consumers: Examining the Deceptive Consequences of Copy × Copy Interactions for Partial Comparative Advertisements — Journal of Marketing Research 1999
• Mere Ownership Revisited: A Robust Effect? — Journal of Consumer Psychology 1996
• The Case for Noncognitive Determinants of Attitude: A Critique of Fishbein and Middlestadt — Journal of Consumer Psychology 1996
• The Mere-Ownership Effect: ‘More There Than Meets Their Eyes’ or ‘Less There Than They Would Have Us Believe’? — Journal of Consumer Psychology 1996
• When Persuasion Goes Undetected: The Case of Comparative Advertising — Journal of Marketing Research 1993