Michael K. Brady

11 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-6919-493X

College of Business, Florida State University, 821 Academic Way, Tallahassee, FL, 32306-1110, USA

Publications

• Organizational service strategy — Journal of the Academy of Marketing Science 2017 (name-matched, not ORCID-linked)
• Negative word of mouth can be a positive for consumers connected to the brand — Journal of the Academy of Marketing Science 2017 (name-matched, not ORCID-linked)
• Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies — Journal of the Academy of Marketing Science 2016 (name-matched, not ORCID-linked)
• One firm’s loss is another’s gain: capitalizing on other firms’ service failures — Journal of the Academy of Marketing Science 2015 (name-matched, not ORCID-linked)
• Assessing the value of commonly used methods for measuring customer value: a multi-setting empirical study — Journal of the Academy of Marketing Science 2014 (name-matched, not ORCID-linked)
• Touch versus Tech: When Technology Functions as a Barrier or a Benefit to Service Encounters — Journal of Marketing 2014 (name-matched, not ORCID-linked)
• Service Sweethearting: Its Antecedents and Customer Consequences — Journal of Marketing 2012 (name-matched, not ORCID-linked)
• Consumer Responses to Performance Failures by High-Equity Brands — Journal of Consumer Research 2007 (name-matched, not ORCID-linked)
• A voice from the silent masses: An exploratory and comparative analysis of noncomplainers — Journal of the Academy of Marketing Science 2006 (name-matched, not ORCID-linked)
• Situational Ethics Across Borders: A Multicultural Examination — Journal of Business Ethics 2002 (name-matched, not ORCID-linked)
• Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach — Journal of Marketing 2001 (name-matched, not ORCID-linked)