Michael Lewis

13 catalog papers. Name-matched publications do not establish a verified researcher identity.

Goizueta Business School, Emory University, Atlanta, GA, USA

Publications

Sponsored Product-Based Competition and Customer Engagement: A Study of an Esports Competition in the Video Game Industry — Production and Operations Management 2024 (name-matched, not ORCID-linked)
A Border Strategy Analysis of Ad Source and Message Tone in Senatorial Campaigns — Marketing Science 2018 (name-matched, not ORCID-linked)
Enduring Effects of Goal Achievement and Failure Within Customer Loyalty Programs: A Large-Scale Field Experiment — Marketing Science 2016 (name-matched, not ORCID-linked)
What Happens When Manufacturers Perform The Retailing Functions? — Production and Operations Management 2016 (name-matched, not ORCID-linked)
The Unintended Consequences of Countermarketing Strategies: How Particular Antismoking Measures May Shift Consumers to More Dangerous Cigarettes — Marketing Science 2016 (name-matched, not ORCID-linked)
Stockouts in Online Retailing — Journal of Marketing Research 2011 (name-matched, not ORCID-linked)
Dynamic Customer Management and the Value of One-to-One Marketing — Marketing Science 2009 (name-matched, not ORCID-linked)
Individual Team Incentives and Managing Competitive Balance in Sports Leagues: An Empirical Analysis of Major League Baseball — Journal of Marketing Research 2008 (name-matched, not ORCID-linked)
An Empirical Study of the Impact of Nonlinear Shipping and Handling Fees on Purchase Incidence and Expenditure Decisions — Marketing Science 2006 (name-matched, not ORCID-linked)
Customer Acquisition Promotions and Customer Asset Value — Journal of Marketing Research 2006 (name-matched, not ORCID-linked)
Research Note: A Dynamic Programming Approach to Customer Relationship Pricing — Management Science 2005 (name-matched, not ORCID-linked)
Incorporating Strategic Consumer Behavior into Customer Valuation — Journal of Marketing 2005 (name-matched, not ORCID-linked)
The Influence of Loyalty Programs and Short-Term Promotions on Customer Retention — Journal of Marketing Research 2004 (name-matched, not ORCID-linked)