Michael Müller

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-7860-163X

Publications

• When does salespeople’s customer orientation lead to customer loyalty? The differential effects of relational and functional customer orientation — Journal of the Academy of Marketing Science 2011
• When Should the Customer Really be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters — Journal of Marketing 2011