Michael Thomas

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-2229-3778

University of Missouri, Columbia, Missouri 65211

Publications

• Long Lags and Large Returns: Experimental Evidence from Advertising to Businesses — Management Science 2025
• Spillovers from Mass Advertising: An Identification Strategy — Marketing Science 2020
• Was Television Responsible for a New Generation of Smokers? — Journal of Consumer Research 2019