Michael Trusov

15 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-2154-9695

University of Maryland, College Park

Publications

• The Impact of Air Pollution on Consumer Spending — Journal of Marketing 2025
• The Path to Click: Are You on It? — Marketing Science 2021
• Efficient Estimation of Network Games of Incomplete Information: Application to Large Online Social Networks — Management Science 2021
• Modeling Dynamics in Crowdfunding — Marketing Science 2020
• Deal or No Deal? Online Deals, Retailer Heterogeneity, and Brand Evaluations in a Competitive Environment — Information Systems Research 2020
• Swayed by the Numbers: The Consequences of Displaying Product Review Attributes — Journal of Marketing 2018
• Online Shopping and Social Media: Friends or Foes? — Journal of Marketing 2017
• A New Method to Aid Copy Testing of Paid Search Text Advertisements — Journal of Marketing Research 2017
• Crumbs of the Cookie: User Profiling in Customer-Base Analysis and Behavioral Targeting — Marketing Science 2016
• Improving Prelaunch Diffusion Forecasts: Using Synthetic Networks as Simulated Priors — Journal of Marketing Research 2013
• Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits? — Marketing Science 2011
• The Value of Social Dynamics in Online Product Ratings Forums — Journal of Marketing Research 2011
• Zooming In on Paid Search Ads—A Consumer-Level Model Calibrated on Aggregated Data — Marketing Science 2011
• Determining Influential Users in Internet Social Networks — Journal of Marketing Research 2010
• Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site — Journal of Marketing 2009