Michael Tsiros

14 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-1511-5989

Miami Herbert Business School, University of Miami, Coral Gables, Florida 33124

Publications

Unlimited Testing: Let’s Test Your Emails with AI — Marketing Science 2024
Lowering the Minimum Donation Amount Increases Consumer Purchase Likelihood of Products Associated with Cause-Related Marketing Campaigns — Journal of Marketing Research 2020
The Contingent Nature of the Symbolic Associations of Visual Design Elements: The Case of Brand Logo Frames — Journal of Consumer Research 2016
An Investigation of the Effectiveness of Uncertainty in Marketing Promotions Involving Free Gifts — Journal of Marketing 2013
When more is Less: The Impact of Base Value Neglect on Consumer Preferences for Bonus Packs over Price Discounts — Journal of Marketing 2012
Understanding the co-creation effect: when does collaborating with customers provide a lift to service recovery? — Journal of the Academy of Marketing Science 2012
Ending a Price Promotion: Retracting it in One Step or Phasing it out Gradually — Journal of Marketing 2010
Releasing the Regret Lock: Consumer Response to New Alternatives after a Sale — Journal of Consumer Research 2009
The Effect of Expiration Dates and Perceived Risk on Purchasing Behavior in Grocery Store Perishable Categories — Journal of Marketing 2005
The Role of Attributions in Customer Satisfaction: A Reexamination — Journal of Consumer Research 2004
The Role of Issue Valence and Issue Capability in Determining Effort Investment — Journal of Marketing Research 2002
Regret: A Model of Its Antecedents and Consequences in Consumer Decision Making — Journal of Consumer Research 2000
Attribute-Level Performance, Satisfaction, and Behavioral Intentions over Time: A Consumption-System Approach — Journal of Marketing 1999
Effect of Regret on Post-choice Valuation: The Case of More Than Two Alternatives — Organizational Behavior and Human Decision Processes 1998