Michael W. Kruger

5 catalog papers. Name-matched publications do not establish a verified researcher identity.

Publications

• When Wal-Mart Enters: How Incumbent Retailers React and how this Affects their Sales Outcomes — Journal of Marketing Research 2010
• Database Paper—The IRI Marketing Data Set — Marketing Science 2008
• How Geographic Variation Persists: Comments on “Consumer Packaged Goods in the United States: National Brands, Local Branding” — Journal of Marketing Research 2007
• Commentary—Deciphering Distribution Effects — Marketing Science 1989
• Commentary—Steps Toward Mastering Trade Promotions — Marketing Science 1987