Michaela Wänke

7 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-8546-4936

Publications

• Click or Skip: The Role of Experience in Easy-Click Checking Decisions — Journal of Consumer Research 2016
• Money and Thinking: Reminders of Money Trigger Abstract Construal and Shape Consumer Judgments — Journal of Consumer Research 2013
• Unconscious information processing reduces information overload and increases product satisfaction† — Journal of Consumer Psychology 2011
• The Reduced and Enhanced Impact of Shared Features on Individual Brand Evaluations — Journal of Consumer Psychology 2006
• Context Effects in Product Line Extensions: Context Is Not Destiny — Journal of Consumer Psychology 1997
• There Are Many Reasons to Drive a BMW: Does Imagined Ease of Argument Generation Influence Attitudes? — Journal of Consumer Research 1997
• The interaction of endorser attractiveness and involvement in persuasion depends on the goal that guides message processing — Journal of Consumer Psychology 1993