Michel Ballings

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-3559-3112

Publications

• A New Livestream Retail Analytics Framework to Assess the Sales Impact of Emotional Displays — Journal of Marketing 2022
• The Role of Marketer-Generated Content in Customer Engagement Marketing — Journal of Marketing 2019
• Cause marketing and customer profitability — Journal of the Academy of Marketing Science 2018