Michel Wedel

57 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-1244-4923

University of Maryland, College Park

Publications

• AdGazer: Improving Contextual Advertising with Theory-Informed Machine Learning — Journal of Marketing 2026
• The Impact of App Crashes on Consumer Engagement — Journal of Marketing 2025
• Beyond statistical significance: Five principles for the new era of data analysis and reporting — Journal of Consumer Psychology 2024
• The Rise of New Technologies in Marketing: A Framework and Outlook — Journal of Marketing 2022
• Managing the Versioning Decision over an App’s Lifetime — Journal of Marketing 2021
• Online Advertising Suppresses Visual Competition during Planned Purchases — Journal of Consumer Research 2021
• BANOVA: Bayesian Analysis of Experiments in Consumer Psychology — Journal of Consumer Psychology 2020
• Video Content Marketing: The Making of Clips — Journal of Marketing 2018
• Return on Service Amenities — Journal of Marketing Research 2017
• Adaptive personalization using social networks — Journal of the Academy of Marketing Science 2016
• Marketing Analytics for Data-Rich Environments — Journal of Marketing 2016
• Thin Slice Impressions: How Advertising Evaluation Depends on Exposure Duration — Journal of Marketing Research 2016
• The Buffer Effect: The Role of Color When Advertising Exposures Are Brief and Blurred — Marketing Science 2015
• Copy Alert: A Method and Metric to Detect Visual Copycat Brands — Journal of Marketing Research 2014
• Information Acquisition During Online Decision Making: A Model-Based Exploration Using Eye-Tracking Data — Management Science 2013
• Ad Gist: Ad Communication in a Single Eye Fixation — Marketing Science 2012
• Emotion-Induced Engagement in Internet Video Advertisements — Journal of Marketing Research 2012
• Brand Extension Strategy Planning: Empirical Estimation of Brand–Category Personality Fit and Atypicality — Journal of Marketing Research 2010
• The Stopping Power of Advertising: Measures and Effects of Visual Complexity — Journal of Marketing 2010
• Raising the BAR: Bias Adjustment of Recognition Tests in Advertising — Journal of Marketing Research 2010
• Retrieving Unobserved Consideration Sets from Household Panel Data — Journal of Marketing Research 2010
• Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing — Marketing Science 2010
• Sales Effects of Attention to Feature Advertisements: A Bayesian Mediation Analysis — Journal of Marketing Research 2009
• The Effectiveness of Customized Promotions in Online and Offline Stores — Journal of Marketing Research 2009
• My Mobile Music: An Adaptive Personalization System for Digital Audio Players — Marketing Science 2009
• Split Questionnaire Design for Massive Surveys — Journal of Marketing Research 2008
• Eye-Movement Analysis of Search Effectiveness — Journal of the American Statistical Association 2008
• Research Note—Competitive Brand Salience — Marketing Science 2008
• Optimal Feature Advertising Design Under Competitive Clutter — Management Science 2007
• Goal Control of Attention to Advertising: The Yarbus Implication — Journal of Consumer Research 2007
• Structural Modeling in Marketing: Review and Assessment — Marketing Science 2006
• Leveraging Missing Ratings to Improve Online Recommendation Systems — Journal of Marketing Research 2006
• Heterogeneous Conjoint Choice Designs — Journal of Marketing Research 2005
• Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects — Journal of Marketing 2004
• Identifying Innovators for the Cross-Selling of New Products — Management Science 2004
• Analyzing Brand Competition across Subcategories — Journal of Marketing Research 2004
• Why Do Consumers Stop Viewing Television Commercials? Two Experiments on the Influence of Moment-to-Moment Entertainment and Information Value — Journal of Marketing Research 2003
• Identifying Spatial Segments in International Markets — Marketing Science 2002
• Bayesian Prediction in Hybrid Conjoint Analysis — Journal of Marketing Research 2002
• Profile Construction in Experimental Choice Designs for Mixed Logit Models — Marketing Science 2002
• Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory — Management Science 2002
• Designing Conjoint Choice Experiments Using Managers' Prior Beliefs — Journal of Marketing Research 2001
• The Spatial Representation of Market Information — Marketing Science 2001
• Eye Fixations on Advertisements and Memory for Brands: A Model and Findings — Marketing Science 2000
• Factor Analysis and Missing Data — Journal of Marketing Research 2000
• Response Latencies in the Analysis of Conjoint Choice Experiments — Journal of Marketing Research 2000
• A Comparison of Multidimensional Scaling Methods for Perceptual Mapping — Journal of Marketing Research 1999
• International Market Segmentation Based on Consumer–Product Relations — Journal of Marketing Research 1999
• A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness — Journal of Marketing 1999
• Visual Attention to Repeated Print Advertising: A Test of Scanpath Theory — Journal of Marketing Research 1999
• Utility Covariances and Context Effects in Conjoint MNP Models — Marketing Science 1998
• Statistical Data Fusion for Cross-Tabulation — Journal of Marketing Research 1997
• Visual Attention to Advertising: A Segment-Level Analysis — Journal of Consumer Research 1997
• Metric Conjoint Segmentation Methods: A Monte Carlo Comparison — Journal of Marketing Research 1996
• Life-Style Segmentation with Tailored Interviewing — Journal of Marketing Research 1995
• Implications for Asymmetry, Nonproportionality, and Heterogeneity in Brand Switching from Piece-wise Exponential Mixture Hazard Models — Journal of Marketing Research 1995
• A Clusterwise Regression Method for Simultaneous Fuzzy Market Structuring and Benefit Segmentation — Journal of Marketing Research 1991