Michiel Van Crombrugge

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-2537-3578

Erasmus School of Economics, Erasmus University Rotterdam, Burgemeester Oudlaan 50, Rotterdam, 3062, PA, The Netherlands

Publications

• Engagement in platform markets: A (video) game changer? — Journal of the Academy of Marketing Science 2025
• Retailer marketing mix response when launching a direct channel: Not all retailers are alike — Journal of the Academy of Marketing Science 2025
• How Retailers Change Ordering Strategies When Suppliers Go Direct — Journal of Marketing 2025
• Assessing the Multichannel Impact of Brand Store Entry by a Digital-Native Grocery Brand — Journal of Marketing 2024